Communication & Dissemination Strategy

The Communication and Dissemination (C&D) Strategy of the PROWD project is designed to enhance the project’s visibility, engage key stakeholders, and facilitate knowledge sharing on the transition towards 15-Minute City (15mC) principles in Low-Density Urban Areas (LDUAs). By leveraging a mix of digital and in-person communication tools, this strategy aims to ensure that project findings, innovative solutions, and best practices reach a diverse audience, including local residents, urban planners, policymakers, and academic institutions. A multi-layered approach will be employed, combining proactive outreach, participatory engagement, and strategic dissemination to maximize impact and sustainability beyond the project duration.
The strategy is structured around three core pillars: communication, dissemination, and engagement. Communication focuses on raising awareness and informing stakeholders through a strong online presence, social media campaigns, newsletters, and media outreach. Dissemination ensures the transferability and accessibility of knowledge through publications, conferences, and policy dialogues. Engagement is embedded in the project’s methodology, with co-creation workshops, urban talks, and capacity-building activities fostering collaboration among residents, service providers, and decision-makers. The synergy between these pillars ensures that PROWD not only shares its results effectively but also empowers local communities to actively shape their urban environments.